The checkout experience is one of the most critical aspects of any eCommerce store. A slow or complicated checkout can lead to abandoned carts and lost revenue. Magento stores traditionally rely on the Luma checkout, which, while functional, can be heavy and slow. The Hyvä checkout modernizes this process, offering faster performance, simplified frontend code, and an enhanced user experience.
“A fast and frictionless checkout isn’t just convenience—it’s a conversion booster for Magento stores.”
This article provides a technical comparison of Hyvä Checkout and Magento Luma Checkout, focusing on performance, UX, and scalability.
1. Frontend Architecture
Magento Luma Checkout:
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Built on Knockout.js, requiring multiple JS bindings
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Heavy CSS and JS bundles increase page load times
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Complex template overrides make customization slower
Hyvä Checkout:
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Uses Alpine.js and Tailwind CSS for lightweight, reactive UI
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Minimal JS and CSS for faster rendering
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Simplified architecture allows developers to extend features quickly
Impact: Hyvä checkout pages load 3-5x faster than Luma checkout in most cases, improving Core Web Vitals and reducing bounce rates.
2. Page Speed and Performance
Magento Luma:
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Multiple AJAX calls during checkout
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Larger frontend bundle affects Time to Interactive (TTI)
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Higher server load for dynamic content
Hyvä Checkout:
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Fewer network requests and optimized JS execution
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Faster first contentful paint (FCP)
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Smooth transitions and instant updates for cart and shipping calculations
Use Case: Stores running flash sales or high traffic campaigns see fewer abandoned carts with Hyvä checkout due to speed improvements.
3. User Experience (UX)
Magento Luma Checkout:
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Multi-step checkout can be confusing for mobile users
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Legacy styling requires custom CSS for mobile optimization
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Limited flexibility for modern UI patterns
Hyvä Checkout:
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Clean, responsive, single-page checkout design
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Mobile-first approach improves usability on all devices
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Easy integration of custom components, such as one-click payments or dynamic shipping options
Result: Customers experience a faster, intuitive checkout process, increasing conversion rates.
4. Customization and Scalability
Magento Luma:
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Customization often requires overriding core templates
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Upgrades can break customizations due to complex dependencies
Hyvä Checkout:
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Modular structure with Alpine.js components
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Tailwind utilities simplify styling and design updates
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Easy to maintain and upgrade, even on large enterprise stores
5. Security and Compliance
Both Luma and Hyvä checkout adhere to Magento’s security standards. However, Hyvä’s simpler frontend code reduces the risk of JS vulnerabilities, while still supporting PCI compliance, GDPR, and secure payment integrations.
| Feature | Magento Luma Checkout | Hyvä Checkout |
|---|---|---|
| Frontend Framework | Knockout.js | Alpine.js + Tailwind CSS |
| Page Load Performance | Moderate | High (3-5x faster) |
| Mobile UX | Multi-step, less responsive | Single-page, mobile-first |
| Customization Complexity | High | Low |
| Maintenance & Upgrades | Risk of breaking | Easier & scalable |
| Conversion Optimization | Limited | Enhanced |
Conclusion
The Hyvä checkout delivers a faster, cleaner, and more scalable alternative to the traditional Magento Luma checkout. With superior performance, a mobile-first UX, and simpler customization, Hyvä empowers Magento stores to reduce cart abandonment and improve conversion rates.
“Switching to Hyvä checkout turns a slow, clunky checkout into a high-performance conversion engine.”
For Magento store owners looking to improve checkout speed and user experience, adopting Hyvä checkout is a strategic investment in performance and revenue.
